Microfinancejobs.com is an online portal that connects employers and job-seekers in the microfinance sector. The organization helps create awareness about career opportunities in the microfinance sector through a unique combination of online and offline recruitment services.
1.The New Idea
By using an innovative blend of both online and offline recruitment support services, Microfinance Jobs will be able to help bridge the gap between potential employers and potential employees in the Indian microfinance sector. In order to create a platform that is simple to use and easily accessible, Microfinance Jobs will use ICT tools through an online jobs portal, MicrofinanceJobs.com.
2.The Problem
Microfinance has recently become a booming industry, particularly in India, and possesses a real opportunity to help lift millions of people out of poverty. That being said, one of the biggest challenges that the organizations spearheading the microfinance movement are facing is a lack of qualified professionals to work for them. At the same time, there are a growing number of varied professionals who could potentially work in the microfinance sector that are struggling to find career opportunities.
3.The Strategy
Microfinance Jobs is employing a marketing strategy to feature their recruitment services in fairs and other relevant events, as well as an aggressive online operation that includes advertising avenues such as newsletters, internet marketing, Google Adwords, banner ads and mailers. A more targeted approach consisting of showcasing Microfinance Jobs in major microfinance conferences, visiting microfinance organizations and placing ads into newsletters and microfinance magazines that are widely accessed by people in the industry is also a significant part of the strategy.
4.The Person
Ajay Shakya holds a Management degree in Advertising and Public Relations. Besides being an MBA, he graduated with honors in Computer Science. Before Microfinance Jobs, he looked after the operations of an event management firm based out of the capital of India, New Delhi.
